Launch a sportsbook in the Americas on a stack you can own.
PureWager Group builds and owns the whole platform: player accounts, sportsbook, casino, retail and rewards, with front ends players want to use. Run it as a white label, a turnkey operation or your own copy of the source code.
For operators entering the United States, Canada and Latin America, tribal casinos, venues and investors.
One back office runs every product.
The EMS is the control room for everything a regulated operator does. Your team works in one place, in their own language, with one record for each player.
- Player accounts (PAM)Registration, ID checks, wallet, limits, bonuses and one player record across every channel.
- Sportsbook and tradingEvents, margins, liability, bet intercept, same game parlays, ParlayPilot and Crowd Watch.
- CasinoGames, jackpots, play limits and reporting, switched on only where it is licensed.
- RetailKiosks, cashier tills and a shop office on the same wallet as the app.
- RewardsBuilt in. Connect the rewards system you already run to the EMS, or we will build the program with you.
Six front ends so far. Yours can be next.
Every one of these runs on the same platform. Each has its own name, look and voice, so players see your brand and never the platform behind it.
Pick the way in that fits your business.
New to the Americas
Operators bringing a brand into the United States, Canada or Latin America. One platform, local odds formats, local currencies and a back office in your language.
Market entry → 02White-label operators
Your brand on our platform. A new brand is a config file, an asset set and a QA pass, on web, iOS and Android.
White label → 03Tribal casinos
A turnkey sportsbook for the counter, the kiosk and the phone, in your nation's name, with operating support behind it.
Tribal gaming → 04Source code buyers
Groups that want to own their platform outright. License a copy of the source code and run it on your own infrastructure.
Source code → 05Venues and casinos
Kiosks and tills for the floor, with rewards built in or connected to the system you already run.
Retail and venues → 06Investors
We own the technology layer, we operate our own brands on it and we license it to others. Request access to our Series A materials.
Investors →A new brand is a config file, an asset set and a QA pass.
The platform, the apps and the back office are already built. What changes for each operator is the brand, the rules and the markets.
Brand it
Logo, colors, type and voice. We design the identity with you or work from yours, then apply it to web, iOS, Android, kiosk and till.
Set the rules
Markets, margins, stake limits, bonuses, languages, currencies and which products are on in each state or province.
Go live
We test every screen and every bet type against your settings, submit the apps and stay on as your platform team.
Built, licensed to others and going live.
We operate on the same platform we sell. That keeps us honest about what it has to do on a busy Sunday.
- First B2B clientFunSpinz is live and paying on our platform, starting in Florida and Texas.
- MarylandMarket access is secured and personal licenses are granted. Our own PureWager brand targets go-live in November 2026.
- Five more statesA market access pathway through Caesars covers Colorado, Louisiana, Indiana, Iowa and New Jersey.
- CanadaBertaBet is built for Alberta, and applications are in progress in Alberta and Ontario.
- SportAn exclusive MLB stadium betting partnership is signed, with more pro teams in active discussion.
- Tribal gamingWe are working with tribal operators across the United States, advised by SCCG Management.
We own the technology layer behind regulated gaming.
Six products are built, our first B2B client is paying and Maryland access is secured. Our Series A materials are available to qualified investors on request.
See it running. Thirty minutes.
Tell us what you operate and where you want to go. We will show you the front ends and the back office live, and reply within one business day.
Prefer email? contact@purewagergroup.com