Fan data

Every point is a data point.

The PureWager rewards network turns every check-in, redemption and bet into real data on where fans spend their time and money, before, during and after the game. We build it state by state and province by province in every market we enter.

Maryland, our launch market, today
185sports bars in the redemption network
50+dining concepts through one Maryland restaurant group
8locations of a burger chain, plus a regional sports bar chain
10points for a check-in, worth less than a cent, that records the visit
How it works

Points spent outside our walls.

Players earn points when they bet with us and when they scan a PureWager QR code at a venue, whether or not that venue is a partner. Each check-in earns a few points and records the visit.

Points are spent outside our ecosystem, on food, tickets, merchandise and coffee. Partners supply those rewards to us close to cost, so a reward that feels generous to the fan costs us a fraction of its menu price, and the partner gets a new customer through the door.

What we see

Game day, and the other six days.

Every check-in and redemption carries a time and a place. That shows how fans behave before, during and after a game, and through the rest of the week. It shows which offers work, which venues pull fans in, and where fans go instead when an offer does not land.

Today that picture is clearest across Maryland. As we launch in each new state and province, the same network goes in with us.

Who it helps

Real spend, not clicker counts.

Teams

Bring us your fans and we tie them to our acquisition cost. In return you see where they go. If 15% of your fans spend pre-game at a bar you have no deal with, you know your next deal.

Venues and districts

New stadiums are districts of hotels, restaurants and shops. Operators can price, program and lease around real spend, measured as it happens.

Bars and restaurants

New customers walk in with points to spend, and partners see what each visit was worth and how often those fans come back.

How we handle it

The fan opts in. The partner sees the crowd.

Players join the rewards program by choice. Partners receive aggregated, anonymized insight about their fans, never an individual player's profile. The standards behind our player protection apply to our data too.

Bring us your fans.

Teams, venue operators and district developers: tell us where your fans are, and we will show you what the network can see.

Talk to us