What we have learned building a sportsbook.
Practical guides for operators, tribes and investors, written by the people doing the work.
How to launch a sportsbook in the United States.
Licenses, market access, suppliers, testing and the order to do them in. A state by state view from a team going through it.
Read the guide →White label, turnkey or source code: which sportsbook model fits your business
Who runs it, who owns it and what each one costs you over five years.
Read → PlatformWhat a PAM does, and why operators should care who owns theirs
The player account system decides how fast you can launch a brand, a market or a product.
Read → Tribal gamingTribal sports betting: one platform for the counter, the kiosk and the phone
What to ask a supplier before your gaming commission does.
Read → Market entryEntering Alberta's regulated iGaming market
What we learned building a sportsbook brand for the province from a blank page.
Read → Market entryOntario iGaming: what a new operator needs in place
Registration, suppliers, responsible gambling standards and the launch checklist.
Read → Market entryA sportsbook platform checklist for Latin America
Language, currency, payments, local ownership and what players in the region expect.
Read → RetailBetting kiosks: what a casino floor needs from the software
Cash handling, ticket scanning, uptime and the reports a floor manager uses.
Read → ProductHow team partnerships change the cost of winning a player
The model behind our own customer acquisition plan.
Read → ProductDesigning a sportsbook front end that does not look like everyone else's
Matchup art, colorways and why we design each brand from its own market.
Read →Have a question we have not answered?
Ask us on a call. If it is a good one, it will probably become the next guide.