White label: your brand, a platform that is already built
A white label puts your name, look and app on a platform that already exists. The website, the native apps, the back office and the hosting come as one service, so you can launch quickly without building the technology. You run the business from the back office while the supplier runs the platform underneath. It is the fastest way to get a brand live on web, iOS and Android.
Turnkey: the white label, plus a team to run it
Turnkey starts from the same platform and adds the operating work: setup, trading and risk, and day-to-day support. The supplier runs more of the operation with you, which suits a team that wants to focus on marketing and customers rather than on managing a trading desk. You still trade under your own brand and keep your own market access and licenses.
Source code license: own the platform outright
A source code license gives you a copy of the platform to run on your own infrastructure, with your own engineers. It is the most control and the most responsibility. Operators choose it when their volumes justify owning the roadmap, when they want to host in a specific place, or when a group wants one platform across several brands and markets.
How to choose
Match the model to your stage. A new brand that wants to be live this year usually starts with a white label or turnkey. A group with scale and an engineering team may want the source code from the start. Many operators begin hosted and move to a source code license later, once the volumes are there. Whichever you choose, ask who owns the player account platform, whether your data, payment and identity agreements stay yours, and what it takes to change model later.
- White labelFastest to launch. The supplier hosts and runs the platform. Best for speed to market.
- TurnkeyWhite label plus setup, trading and operating support. Best when you want a team to run it with you.
- Source code licenseYou own a copy and run it yourself. Best for scale, control and multi-brand groups.
We build our own brands on the same platform we license to others, so we have run each of these models ourselves. That is the lens we bring to the choice.