White-label sportsbook

Your sportsbook brand on a platform that is already built.

A complete sportsbook, with casino where you are licensed for it, under your name. Website, apps, back office and hosting come as one service from the team that wrote the code.

FairWager, a demo brand, on desktop
PureSportsBets, a demo brand, in the app
What is included

Everything between your license and your first bet.

01

Brand identity

Bring your own or have us design it: mark, logo, app icon, colors and a set of colorways for your players.

02

Website and mobile web

The flagship page set in your brand, with search pages built in so Google can rank you from launch.

03

iOS and Android apps

Native apps with Face ID, Apple Pay and notifications, submitted to the stores under your name.

04

EMS back office

Players, trading, payments, marketing and compliance for your team, in their language.

05

Rewards

Built in. Connect the system you already run to the EMS, or we will build the program with you.

06

Hosting and releases

We run the infrastructure, ship the updates and monitor the system.

The launch plan

A config file, an asset set and a QA pass.

That is the whole technical job for a brand on the flagship template. FairWager and PureSportsBets, two of our demo brands, were built this way.

Want us to run it too? See the turnkey option →
PureSportsBets sportsbook home on desktop
Step 1

Discovery and brand

We agree your markets, products and timeline, then lock the identity.

Step 2

Configuration

Margins, limits, bonuses, payment methods, languages and state or province rules go into the EMS.

Step 3

QA and approvals

Every screen, bet type and payment route is tested against your settings. We support your regulator and app store submissions.

Step 4

Launch and run

You go live. We stay on as your platform team, and your traders and support staff work in the EMS.

What your players get

The features we built for our own brand.

01ParlayPilot. A ranked parlay in one tap, built from markets your traders choose.
02Crowd Watch. Which side your bettors are on, game by game.
03Colorways. Players pick their team's colors at sign-up.
04Play Safe. Limits, breaks and plain-language insights in every app.
Commercial model

Simple to understand.

A setup fee, a monthly minimum and a share of net gaming revenue. We send a proposal for your markets after the first call.