Operators choosing a platform for the Americas usually end up with a sportsbook supplier, a separate account platform, a casino aggregator and an agency for the front end. That is four suppliers to manage and four systems to join up. This page sets out how PureWager compares, and where we fit beside suppliers you may already use.
A general picture of the market. Individual suppliers differ, so ask each one the questions further down.
| Typical sportsbook supplier | Typical turnkey platform | PureWager | |
|---|---|---|---|
| Player accounts and wallet | You bring your own | Included | Included, and ours |
| Sportsbook and trading tools | Included | Often a third party's | Included, with ParlayPilot and Crowd Watch |
| Front ends | A template, or you build it | A template | Designed for your brand, on web, iOS and Android |
| Kiosks, tills and shop office | Varies | Uncommon | Included, on the same wallet |
| Rewards | No | Basic loyalty points | Built in, or connect yours |
| Source code license | No | Uncommon | Available |
| Supplier operates its own brands | No | Sometimes | Yes, on the platform we sell |
| Home market | Often Europe | Often Europe | The Americas |
Accounts, sportsbook, casino, retail, rewards and front ends are built by one team and work together from day one. Your agreements for data feeds, payments and ID checks stay yours, connected to the platform.
We design each brand for its market. BertaBet looks like Alberta. America Bet has its own layout and sign-up. Your players will not mistake you for another client of ours.
See the front ends →Start on our hosted platform and move to a source code license when your volumes justify it. Ask your other suppliers whether they offer that.
Source code license →We are licensing and launching our own brands in the United States and Canada, so we meet the same regulators, test labs and app stores you will.
Market entry →Some of the names on your shortlist supply odds, data and trading services. We use suppliers like that ourselves, and our platform connects to them. If you already have a data or pricing partner you like, you can keep it.
Where we compete is the platform itself: the account system, the sportsbook application, the retail software and the front ends. If you want those from one supplier, built for the Americas, with a path to owning the code, we should talk.
If all you need is an odds feed or a casino game catalog, we will tell you so on the first call.
Ask us too. Our answers are on the right.
Bring the proposals you already have. We will show you the same scope on our platform and price it.