Source code license

Stop renting your platform. Own a copy.

License the PureWager source code and run it on your own infrastructure, under your own brand, with your own engineers. For operator groups and investors who want to own their platform and control their roadmap.

EMS · white-label edition
White-label edition of the EMS back office with neutral branding
What you receive

The whole stack, with the code.

01

Player account management

Registration, wallet, payments, limits, bonuses and the single player record.

02

Sportsbook engine

Events, markets, pricing rules, liability, settlement and bet placement.

03

EMS back office

The white-label edition, ready for your name and colors, in four languages.

04

Front ends

Website, mobile web, iOS and Android apps, with the flagship template and brand settings.

05

Retail software

Kiosk, cashier till and shop office.

06

Rewards

Built in. Connect the system you already run, or we will build the program with you.

Who buys source code

Groups that want to own what they run.

On a hosted platform you pay for the technology for as long as you operate. Past a certain size, owning it can cost less and gives you control of your roadmap. Your agreements for data, payments and ID checks stay in place either way.

  • Operator groupsSeveral brands or markets on one platform you control.
  • Private equity roll-upsA technology asset that every acquired brand can move onto.
  • Regional operatorsMarkets where rules or strategy call for local ownership of the platform.
Step 1

Technical review under NDA

Your engineers see the architecture, the code structure and a running system.

Step 2

License agreement

Scope, territories and brands are agreed. PureWager keeps its own copy and continues to operate.

Step 3

Handover and training

Code, documentation and build tooling are transferred, and our engineers train yours.

Step 4

Support, if you want it

Stay on a support and updates agreement, or take it from there on your own.

Start with a white label. Buy the code when you are ready.

You can launch on our hosted platform first and take a source code license once volumes justify it. We can price both paths in one proposal.

Request the technical pack