Bringing a betting brand to the Americas?
Talk to us before you sign a platform deal. We are an operator and a supplier, we are going through licensing in the United States and Canada ourselves, and the platform we would give you is the one we run our own brands on.
Fifty markets, each with its own rules.
The platform treats every state as its own site. Each one has its license line, its product set, its limits and its tax rules, managed from one back office.
- Sportsbook only statesCasino pages are taken out completely where you are not licensed for them.
- Location checksPlayers are confirmed inside a legal market before they bet or deposit.
- What US bettors expectAmerican odds, same game parlays, teasers, round robins and a slip that is always in reach.
- Our own pathPureWager targets go-live in Maryland in November 2026, with a pathway through Caesars to five more states.
Built for Alberta and Ontario.
We built BertaBet for Alberta from a blank page: local sports first, Canadian spelling, CAD and decimal odds. Applications are in progress in both provinces.
- Provincial rulesAge limits, responsible gambling tools and messaging set per province.
- English and FrenchFront ends and back office.
- Local identityA brand that reads as local wins trust faster than an import.
En español y em português.
Your trading, payments and support teams work in their own language from day one. Front ends follow the layouts local players already know, so nobody has to relearn how to place a bet.
- LanguageSpanish and Portuguese in the back office and every front end.
- Money and oddsLocal currencies and decimal odds as standard.
- OwnershipWhere rules or strategy call for local control, license the source code and run it yourself.
White label, turnkey or source code.
The technology is the same in all three. What changes is who runs it and who owns it.
| White label | Turnkey | Source code | |
|---|---|---|---|
| Best for | Brands that want to launch fast | Casinos and tribes adding sports betting | Groups that want to own their platform |
| Front ends | Flagship template in your brand | Web, app, kiosk and till in your brand | All front ends, with the code |
| Hosting and releases | We run it | We run it | You run it, with our support if you want it |
| Day-to-day operations | Your team in the EMS | Shared, with our operating support | Your team |
| License and market access | Yours | Yours | Yours |
| Read more | White-label sportsbook | Tribal gaming | Source code license |
Straight answers.
Do you provide the license?
No. You hold the license and the market access in each jurisdiction. We supply the platform, the front ends and the documentation regulators and test labs ask a supplier for.
How long does a launch take?
The technology is rarely the slow part. A brand on the flagship template is a config file, an asset set and a QA pass. The regulator in each market sets the rest of the timeline.
Can we keep our own providers?
The platform already connects to trading feeds, payments, ID checks and geolocation. If you have providers you want to keep, we scope those integrations with you.
Can we own the platform later?
Yes. You can start as a white label and move to a source code license when it makes sense.
Tell us which market. We will show you the plan.
Thirty minutes with the people who built the platform. We reply within one business day.