Front ends and skins

Your brand, built to stand next to the biggest books.

Web, mobile web, iOS, Android, kiosk and till. Every front end below is designed and built on the PureWager platform. Each one belongs to a different brand.

FairWager app home screen in green and orange
PureWager app home screen in navy and yellow
PureSportsBets app home screen in purple and mint
PureWager · Flagship · United States

The full book, on web and in the app.

Our own brand, launching in Maryland. Dense boards for people who know what they want, and one-tap tools for people who do not.

  • Matchup artEvery game is drawn from the two team colors. No player photos to license.
  • ParlayPilotOne tap builds a 3 to 6 leg parlay from today's games.
  • Crowd WatchShows which side bettors are on, game by game.
  • Same game parlayBuilt into the event page and the app.
PureWager sportsbook home page on desktop with ParlayPilot and live games
Same game parlay builder in the PureWager app
PureWager live betting page with a match tracker

Live now

Match tracker

In-play markets with a live field view and the slip always in reach.

Your teams page with three followed teams and a colorway choice

Your teams and colorways

48 colorways

Players follow their teams and pick a colorway at sign-up. The header, slip and buttons take on their team's colors.

PureWager Swipe on desktop with a bet card, live moment and slip
PureWager Swipe app home with a featured game and Daily 5
PureWager Swipe

Betting built like a social feed.

For players who grew up on short video. Bets arrive as cards. Swipe right to add one, swipe up for a quick bet at a preset stake.

  • Swipe rightAdd a bet, follow a creator's pick or claim a boost.
  • Live momentsShort questions during the game that lock in seconds.
  • Daily 5A free-to-play game that brings new players in.
BertaBet · Alberta

A sportsbook that could only be from Alberta.

Fine line-art Rockies, a home rink picker and hockey first. Prices show as Loonie odds, our name for decimal, because that is what a one dollar bet returns.

  • Local by designBattle of Alberta hub, CFL and curling pages, Canadian spelling throughout.
  • 18+ and CADAge rules, currency and odds format set for the province.
  • The Lodge and Base CampCasino and account areas named for the brand.
BertaBet sportsbook home on desktop with the Battle of Alberta feature
BertaBet app home screen
America Bet sportsbook home on desktop
America Bet mobile sportsbook
America Bet · Demo brand

Stars, stripes and a different layout.

Same platform, different site. America Bet has its own page structure, its own sign-up flow and its own names for things.

  • Draft DaySign-up starts by picking your team.
  • Game NightA dark multiview for live games.
  • The Locker RoomAccount, bets and rewards in one place.
America Bet Game Night live multiview with four games
Demo brands

Two demo brands, built from the flagship template.

FairWager and PureSportsBets are demo brands we built to show how fast a new operator can launch. We designed each identity from nothing, then built the site and apps from the flagship template.

FairWager sportsbook home on desktop
FairWager app home

FairWager

Web · iOS · Android
PureSportsBets sportsbook home on desktop
PureSportsBets app home

PureSportsBets

Web · iOS · Android
Beyond the sportsbook

Rewards, kiosks and tills take the skin too.

Rewards, in your brand

Rewards are built in. Connect the program you already run to the EMS, or we will build one with you.

Kiosk home screen in a tribal casino skin with slots for the nation's logo

Kiosk skins for the casino floor

The kiosk and till carry the property's logo and colors. For tribal casinos, all artwork comes from the nation.

What you can change

Nearly everything a player sees.

The betting engine, the wallet and the compliance rules stay the same. The experience is yours.

  • IdentityName, logo, app icon, colors, type and the set of colorways players can pick.
  • LayoutStart from the flagship template or have a layout designed for your brand.
  • VoiceFeature names, tone and local references.
  • Odds and moneyAmerican or decimal odds, and the currency for your market.
  • LanguageEnglish, Spanish, French and Portuguese, with more on request.
  • ProductsSportsbook only, or with casino, lotto, racing and rewards.
  • DevicesWeb, mobile web, iOS, Android, iPad, kiosk and cashier till.

See your brand on the platform.

Send us your logo before the call and we will show you a first skin of the site and the app.

Book a demo