Works alongside

PureWager and Huddle: how we fit together.

Huddle supplies automated pricing: an odds feed, player props, micro markets and same game parlay pricing, mainly for US sports. It does not sell an account platform or a full sportsbook. A pricing supplier and a platform do different jobs, and an operator usually needs both.

Huddle at a glance

What Huddle offers.

Taken from Huddle's own published material and trade press, checked on October 6, 2026. Sources are listed at the foot of the page.

  • What it isA B2B pricing, trading and odds feed supplier, formed in 2022 from the merger of Huddle Gaming and DeckPrism Sports, with an investment from Las Vegas Sands.
  • ProductsOdds feed covering core, derivative, player prop and micro markets, Same Game Parlay, automated trading and risk tools, pre-match and in-play.
  • Player accountsNone found on its public pages.
  • Front end and retailNone found on its public pages.
  • Official dataIt takes official data from Sportradar and Genius Sports.
  • AmericasReported in 2023 as licensed in ten US states. Betr licensed its technology for a sportsbook in Ohio and Virginia in 2024.
  • Own consumer brandsNone found.
Credit where it is due

Where Huddle is strong

  • Automated pricing of player props and micro markets for US sports.
  • Same game parlay pricing.
  • Distribution through the major feeds, including Sportradar's Unified Odds Feed.
What we add

Where PureWager comes in

  • We supply the platform the prices run on: accounts, wallet, bet placement, settlement and the back office.
  • We supply what the player sees: the site, the apps, the kiosk and the till.
  • Our traders' tools set margins, limits and which markets products like ParlayPilot draw from.
Side by side

Huddle and PureWager, line by line.

HuddlePureWager
Player accounts and walletNot offered, as far as we can findIncluded, and our own
SportsbookPricing and trading onlyOur own sportsbook application, with ParlayPilot and Crowd Watch
Front endsNot offered, as far as we can findDesigned for each brand, on web, iOS and Android
RetailNot offered, as far as we can findKiosk, cashier till and shop office on the same wallet
RewardsNot offered, as far as we can findIncluded
Source code licenseNone found on its public pagesAvailable
Runs its own consumer brandsNoYes. PureWager and BertaBet
FocusUS sports pricingUnited States, Canada and Latin America
Which one fits

An honest steer.

Huddle is likely the better fit if

You already run a sportsbook platform and want better pricing for props, micro markets and same game parlays.

Talk to PureWager if

You need the platform itself. Pricing from a specialist supplier can then be connected to it.

Book a demo →
Sources

Huddle is a trademark of its owner. PureWager Group is not affiliated with or endorsed by Huddle beyond any commercial supply relationship. If anything here is out of date, write to contact@purewagergroup.com and we will correct it.

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